About us

SimplyBiz launched in 2002 with a groundbreaking proposition designed to provide directly authorised advisers with a new level of support. Today, it is the largest supporter of directly authorised advisers in the market.

Our unrivalled proposition, coupled with an unequalled low cost entry level, has seen SimplyBiz grow exponentially year on year and we now support over 30% of the directly authorised marketplace - over 6000 financial advisers across some 2,600 firms.

The core principles of the business are the same today as they were when we launched - to put the needs of financial advisers and their clients at the heart of everything we do. That's why you will only find market leading products and service on offer from SimplyBiz, all designed with that principle in mind.

Whilst regulatory guidance and support remains the core of our business, we pride ourselves on the additional value added services that we provide to advisers, which include training and development, market leading technology solutions, a robust and repeatable investment solution, marketing and business development support, technical guidance and innovative business growth offerings.


INC.5000 Fastest-Growing Private Companies In Europe 2016

UK Compliance and Support Provider of the Year 2014

Professional Adviser Best Adviser Support Service 2013

Professional Adviser Best Network/Support Service 2012

Latest News

A day in the life of... your client

March 27, 2017

Simply by changing your website you can tap into changing consumer behaviour...

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"To boldly go where no robot has gone before"

March 20, 2017

I am sure Star Trek would have flopped had it just been a bunch of robots exploring the galaxies; it needed great characters to bring it alive for its followers.

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Nearly half of advisers think clients are being overcharged, survey finds

March 15, 2017

Almost half of advisers think that some clients are overpaying for the value of service they receive, according to a survey conducted by SimplyBiz's New Model Business Academy (NMBA).

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"Singing loudly over FSCS funding consultation"

March 10, 2017

In 1959, It’s Now or Never was a massive hit for Elvis Presley, selling more than 5m records and it is no exaggeration to say that it is now or never for you to have your say on how the FSCS is funded.

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