Tom Hegarty: “AI can support personalisation, but it cannot replace human judgment in delivering it. The future is hybrid, not automated.”

INSIGHT OPINION TECHNOLOGY

09 JAN, 2026

Earlier this week, our CEO, Tom Hegarty, joined a number of leading industry voices to talk to FT Adviser’s Sonia Rach about 2025’s most transformative trend – AI. Click below to read Tom’s thoughts on the true test of AI – proving it can unlock efficiency gains -, why personalisation is essential, and Simplybiz’s strategy on harnessing the power of AI to maximise our value to advisers.

Read the story in full, here https://www.ftadviser.com/content/166351a8-3b12-4634-99ca-b22b3d702cbd

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